marketing
October 22, 2020
A new look for Goshen College
This fall, Goshen College is set to update its branding and communications strategy, a change that has been in the works since last year. Two of the main motivators behind the change were to increase awareness about GC and to change several misconceptions about the institution. According to Jodi Beyeler, vice president of communications and people strategy, Goshen College is a place where “we can be proud and compassionate at the same time. We can be selfless and courageous, and we can be both artful and logical. This is a place where those come together.” These ideas are brought together...
February 16, 2020
Goshen College to ‘refresh’ and ‘revitalize’
Goshen College is working with two consulting firms to tweak its image and offer new majors in an effort to increase enrollment. Through changes in marketing strategy, coupled with the addition of public health and criminal and restorative justice programs, the college is projecting enrollment increases over the next three years, according to Ann Venderly, Vice President for Academic Affairs and Academic Dean. Last May, GC hired the consulting firm SimpsonScarborough to help adjust the college’s marketing strategy. Representatives from the firm met with focus groups of current students, faculty and staff to learn about what makes GC distinctive, said...
January 17, 2019
Media and Marketing Program offers insight to GC students and Faculty
On Tuesday, Jan. 15, Career Networks and Goshen College’s communication department hosted The Great Media and Marketing Meet-Up, an event that allowed students and faculty to listen to guest speakers share their career experiences. The evening began with a meal prepared by AVI Fresh. It proceeded with Career Networks coordinator David Kendall introducing Marshall King, adjunct professor of communication and host for the evening’s program. Marshall King introduced the three guest speakers for the night, all of which were GC alumni: Nick Johnson, Celeste Kennel-Shank and Karina Flores. The program consisted of a question-and-answer session from King and was opened...
April 14, 2016
Scott Barge to move to EMU position next year
Anyone on Goshen’s campus can tell you that the the student body is relatively few in number, even to other schools in our sports divisions or nearby in northern Indiana. Scott Barge, vice president of enrollment and marketing, knows the entire process of enrollment, the years of data behind the current trend and optimistic outlook on future class sizes. He also knows what it’s like to take classes at Goshen, graduate and come back to work at his alma mater. As a 1999 graduate with a degree in elementary education, Barge went on to get his masters and doctorate at...
March 3, 2016
From Denver to Albuquerque and back to Goshen College
Coming from a family full of Eastern Mennonite University graduates, Brian Yoder Schlabach broke the family pattern. Yoder Schlabach is the news and media manager at GC, but he got his start writing for GC the summer before he had even started classes. He was offered an internship to work with other college students to publish mPress, the daily newspaper of Mennonite Convention led by GC. During his time as a student at GC, Yoder Schlabach took photos for the Features page in The Record. He also served as the photo editor a number of times as well as the...
February 12, 2015
Watkins recognized for marketing skills
This past Christmas break, Melia Watkins, a sophomore, received the exciting news that she had won an entrepreneur scholarship through a competition offered at Goshen College. “My idea was to create a hair accessory that would be better suited to accessorize braids instead of ribbons that don’t attach or bobby pins that aren’t secure,” said Watkins. Her product consists of leather strands decorated with beads that are meant to be braided into the hair and secured with a bobby pin. “I came up with the idea when I was on an Etsy forum and I just asked, ‘What do people...
September 24, 2014
Goshen Launching New Website
A new website for Goshen College will launch Monday, Sept. 29. The homepage will launch first, with the rest of the website following behind to include significant changes in the format, which hasn’t been redesigned since March of 2010. According to Jodi Beyeler, director of the Communications and Marketing department and project leader for the new website, one goal of the new website is to make it more mobile friendly. “The future is in mobile devices, and we needed to get with the times,” Beyeler said. Stats gathered in the Communications and Marketing department showed that 20.78 percent of visitors...
March 5, 2014
New brand, swag coming for athletic teams
The athletic department is getting a makeover. Tim Demant, athletic director, announced in an email sent to student athletes on February 21 that the department has partnered with Mongoose Graphics of Thornton, Colo. to develop a new brand and logo. According to Josh Gleason, assistant athletic director of communications, the purpose of the rebranding project is threefold. First, the department wants to boost its brand recognition. Second, it hopes the new brand to create a better “sense of unity.” Third, the new brand will be “more versatile” to meet the different needs of the department. The department plans to unveil...
February 12, 2014
New Marketing Major Collaborates Between Departments
A new marketing major and minor has been unveiled in a collaboration between several academic departments. The art, business, communication and English departments partnered to create a marketing degree. The decision was officially announced last Thursday. The marketing major and minor are a combination of art, communication and business courses already in existence, such as Digitial Design, Business Capstone, Principles of Marketing and Writing for Media. This combination makes it possible for students in those fields to add a major or minor without much complication. Michelle Horning, professor of accounting and chair of the business department, said the major is...
September 20, 2012
James “JT” Townsend has new eyes for Goshen’s image
When James Townsend, Goshen College’s new vice president for enrollment and marketing, first arrived at the college in June, his first question was: “Where’s the admissions office and where do students park?” In response, he said, he received a vague series of gestures and roundabout explanations, to which he said, “Well, that’s probably something to address. If it’s confusing to us, it’s confusing to them (prospective students).” That became a guiding phrase for Townsend as he toured the campus with a camera, taking note of anything that might be confusing or disappointing to a prospective student. He said the most...
March 18, 2009
‘Peace by peace’ brand will launch in April
Mindpower presented a new brand, "Healing the world, peace by peace" to Goshen College in February. The marketing plan has continued to evolve, with a campus-wide launch now set for April 20. On February 25 and 26, a team from the college's public relations along with Lynn Jackson and Will Jones traveled to Mindpower's offices in Atlanta to make improvements to the brand and discuss marketing details. "The point of us going down [to Atlanta] was really to start implementation work and figure out who's doing what," said Lynn Jackson, vice president for enrollment management. Dates have now been set...