public relations
February 1, 2024
Public relations for community
Last fall, Billy Gene Easton, a member of the communication degree-completion program at Goshen College, undertook a PR project in the course Principles of Public Relations. Easton focused his project on Importin’ Joe’s, an Ethiopian coffee importation business based in Mishawaka, Indiana. After the initial assignment, Easton expanded his hypothetical marketing plan beyond the classroom. He began interning at Importin’ Joe’s at the request of the owner and continued his course-based PR, servicing the company itself. Easton, raised in South Bend, has been invested in marketing for a while. A musician himself, he worked with several other independent musical artists,...