campaigns
April 17, 2025
NAIA launches ‘Right Way’ campaign
The NAIA’s newly launched “The Right Way to Play” campaign is being praised by leaders within the association, particularly in the highly competitive Crossroads League, as a pivotal moment to underscore the values-driven nature of their athletic programs. Crossroads League Commissioner Larry DeSimpelare believes the initiative will amplify the league’s long-standing commitment to holistic student- athlete development and ethical competition, directly benefiting its member institutions like Goshen College. “I love that the NAIA has adopted this slogan, and the Crossroads League has always been a beaming example of this mantra,” DeSimpelare said. “The way our student-athletes and coaches compete in...